Electra Meccanica about to go SOLO
Jerry Kroll doesn’t need to look hard for inspiration.
Nor for a road map in rolling out Electra Meccanica, the Vancouver-based electric vehicle company of which he serves as President and CEO.
“We’re looking at all facets of what Tesla has been doing, including marketing, because it works,” Kroll said during an interview conducted in the open concept, second-floor boardroom of the company’s False Creek headquarters.
In that spirit, the four initial Electra Meccanica retail stores — in Vancouver, Toronto, Seattle and Manhattan — will take a page from the Tesla playbook.
Said Kroll: “Each store will have a chassis on display so you can see the guts, just like Tesla does everywhere but Vancouver.”…
read digital article