Electra Meccanica CEO Update – May
Finally, after years and years of planning, designing, building, organizing, and all the other things that go into an automotive launch, we will begin our first Vancouver area deliveries of our Electra Meccanica (EMV) SOLO!
We believe it is best to have the first group of cars close to our operations center so we can keep tabs on the vehicles and assure that our customer experience is everything it should be. Our social media squad will also be kept busy with sightings and reactions to the various SOLO cars free-ranging in their natural habitat amongst traffic. Our SOLO reservation holders have been wonderfully supportive and patient as Henry Reisner and the team craft a car that will redefine how the world describes the word “automobile”. It’s a big job, and one that has been challenging and rewarding at the same time. We will keep everyone updated on the specific delivery dates, and customers will be contacted approximately 30 days prior to your delivery date.
For those who have yet to experience the SOLO, we are planning on having two “pre-production” SOLO cars available for a test drive experience close to our Vancouver-based production facility. This will be a good chance for our reservation holders who can make it in to have their first taste of actually driving the SOLO. My sales and marketing team will provide an exciting time for everyone (including the media guests) prior to taking the show on the road later this year. We’ll share photos and video on our website and social channels and we’ll also post an event schedule for the test drive road show, so stay tuned!
Our new Braid Street assembly facility open house in April was a big success, with guests joining us from all across North America. We should be able to produce up to ten SOLOs per month from this assembly line, and then replicate and scale up for the proper volumes we need to deliver the 500+ orders that we have on the books. I anticipate many, many more reservations coming from people who will be seeing our early adopters, advocates and owners — our SOLO pilots — enjoying your new rides. Our company’s success will ultimately be determined by our overall production volume within the next 12 months so I assure you we are working on some world-class plans for our current and future facilities!
This year’s Vancouver Auto Show was a big success for us with the media in attendance reporting that EMV “stole the show” with our exciting SOLO and SOLO R. On day 1 of the event, we also introduced our new all-electric convertible coupe called the Tofino. In less than a month after the reveal, we have almost 100 orders for this gorgeous and innovative sports car. The vehicle’s design and engineering team are progressing nicely and I hope to have something new to show you all by this September’s Vancouver Luxury and Supercar show, where we introduced the SOLO last year.
We have been running a path to complete our federal certification for the United States and Canada. The SOLO is scheduled to complete the required certification and compliance testing for US by the end of May. Following an additional 4 to 6 weeks of final compliance approval, we expect the vehicle to be certified for use nationwide. From there, we can begin expansion into U.S. markets with delivery of production-quality SOLOs. We can also begin with the implementation of SOLO intro stores in the US similar to those already established in the Vancouver area.
I hope you and your families are enjoying a pleasant spring, and getting ready to make the most of summer 2017. I’ll provide a further update again next month and don’t forget, we also have our regular live online updates at 6:00 PM PT on the first Monday of each month on our Facebook page. Details of that will continue to be emailed out to everyone as a reminder.
All the best,
Jerry Kroll, CEO
Electra Meccanica Vehicles Corp.